Licensed/registered providers can elect to participate in the Best Beginnings Child Care Referral Program. It’s a FREE advertising tool that provides your business information to families looking for child care. Families call their local Child Care Resource & Referral (CCR&R) Agency looking for child care. After receiving the families’ requests for care, the local CCR&R uses the referral database to generate a list of providers that match the requests. A maximum of 10 providers are chosen randomly and given to the family.